NY's Top Content Marketing & New Media Firm | 3 Steps to Boost Your Social-Media Marketing With Image Tagging
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3 Steps to Boost Your Social-Media Marketing With Image Tagging

17 Sep 3 Steps to Boost Your Social-Media Marketing With Image Tagging

by BRETT RELANDER, entrepreneur.com

Visual marketing has become a critical component of reaching target customers in today’s competitive business landscape. In fact, 20 percent of marketers report that their visual content has been twice as effective than their text content. The reason is the power of visual marketing. To boost that power even more, consider using image tagging to give your images enhanced context while also making them easier to locate.

Image tagging, or the practice of adding descriptive information to a photo when you upload it, can be vitally important for social media marketing on platforms such as Pinterest.

Along with providing an excellent method for boosting images within search rankings, tagging gives you the opportunity to effectively reach your target audience on social media. Additionally, marketers can add key data, such as item names and price tags. However, before embarking on an image-tagging campaign, be sure you are following three key important steps.

1. Do your homework first.

Begin by researching keywords to find the best options for your company. Keyword research is vital for both text-content marketing and visual marketing. The keywords you identify as part of your research efforts should be used in your image file name as well as your description and alt tags. It is also a good idea to include those keywords in any hashtags and status updates used in your social media marketing……

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